phc November 2021 www.phcppros.com

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BUSINESS RESOURCES

to differentiate ourselves in a way to stand out. Given our love for dogs and the large dog ownership in San Diego we decided to come up with Paws Plumbing. "Customers love the fact that we are active in the community and contribute to the Helen Woodward Animal Center. Our sleek service vehicles are easy to spot with our memorable name and mascot donned on the side. We frequently receive calls from customers who love our mission and service." -Nick Dexter

Perfectemp Air Conditioning & Pool Heating Delray Beach, Florida

"PerfecTemp Air Conditioning & Pool Heating is a family owned HVAC company serving Palm Beach county for more than 15 years. "In 2019 one of the partners left, making it the perfect time for a fresh look. "PerfecTemp grew through referrals. Marketing efforts had yielded a weak ROI, so we went back to basics with Dan Antonelli and KickCharge Creative. We had a name, but no brand! South Florida is full of white contractor vans. We wanted our seven trucks to be colorful rolling billboards that would stand out and connect with our community. "We specialize in AC, but have a large pool heating clientele. The new brand unites both sectors seamlessly. Narwhals, aka, the unicorn of the sea, use their horn/tusk as a thermometer. Customers tells us they 'love our happy Narwhal.' Our cheeky tagline reiterates our belief that everyone deserves "Service that's Flipping Fantastic!" "We went all in-new website, uniforms, collateral, social media. Google views and new customer calls have grown exponentially. Kids point the trucks our to their parents, and neighbors come over and ask for business cards during service calls. It's the best investment we've made in our business. "Plus our Narwhal is just so darn cute! :)" -Jack and Kiki Curtin

Summers Plumbing Watkinsville, Georgia

"We are a five-year-old company located near Athens, Georgia. We employ 22 people and are the largest company in our area. We have a plumbing repair service division, septic pumping/drain cleaning division, and a new construction/remodel division. "That's me and my brother, Jimmy, on the side. We're 10 years apart, and he started working with me while he was at the University of Georgia. "He would take early morning classes and work with me three to four days a week. He finished college and came on full time. He's my business partner now. Go Dawgs!" -Chris Summers

Vigilante Plumbing, Heating & Air Conditioning Brooklyn, New York

"We are a service, repair and equipment installation company. Doing mostly residential and light commercial work. We are running 20 vehicles, including sales people. "The company was founded by my grandfather and his brother in 1927. My brother and I purchased the company from our dad 20 years ago. "To be honest I have been doing this for 40-some odd years and the team of people I get to work with every day are so dialed in and engaged it truly feels like a blessing. "Back in 2012, we decided to focused on the culture of our company as we believed either you build your culture or it gets built for you. It was a long road, but once we hit that tipping point, everything just clicked into place. "I am one of the few company owners you won't hear complaining about finding people to work. People want to work here! I know this may sound boastful, but sometime I just feel so lucky." -Salvatore Vigilante